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The best digital marketing tools for your businesses

Expert tips to help your business with its marketing must-dos.

Avel Chuklanov via Unsplash

Need a quick crash course on how to boost your digital marketing? Well strap on your learning goggles, here’s some top tips from local, digital agency, Pencil and Coffee.

Increase your online presence

By building your brand and your visibility online, you’re increasing the chance of being found. Provide useful content on your website whether that’s via your social media or blog posts – this demonstrates your expertise in the field and also attracts visitors who are searching for the information – the more visitors you have, the more time they spend on your site which means the higher your Google ranking will be.

Feature chat bots or live chat

If your business has a lot of sales queries, you can create a chat bot that helps customers narrow down their question before directing them to the correct department. Chat bots or live chat can also help businesses promote their products/services with targeted messaging to boost customer engagement and they provide a much faster response. It’s a total win-win! And the best bit? Some can be free to set up.

Use paid ads

A really good way for businesses to increase brand awareness, get more traffic to their site, and generate more sales fast. You can pay for ads on social media and google and you get to see what’s working and what’s not, so you can build up or cut back whenever you want.

Be consistent

The number one reason for being consistent with your digital marketing – whether it’s blogging or social media – is that brand consistency equals brand recognition. Simple! Being recognised digitally also builds trust and confidence with your audience. Help yourself by making sure your brand has a clear message and an instantly recognisable identity so be consistent with everything from your logo, imagery and tone of voice too.

Email marketing

If you have an ecommerce business then this is a nifty tool because it can deliver commercial messages quickly and help to generate sales. If you can get into an inbox, you can establish a relationship that will most certainly lead to sales or at the most, extra click throughs to your website. Shop around because you can set this up easily and some, like MailChimp offer it for free.

Use social media

Chances are you’re probably on social media but are you making the most of it? Online platform like Instagram are not only a great way to tell your story, and network but you can digitally advertise your brand/products and also reach the customers best suited to you. The beauty is you can do it from anywhere in the world and reach a large number of people in an instant.

Pencil and Coffee

Find more ideas here

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