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Aromatherapy queen

Founder of Penny Price Aromatherapy, Penny has lived most of her life in the market town of Hinckley and gives us the long and short of some of her fave local places.

I really love the little (getting bigger) town. It has so many fond memories from my childhood with all the little independent shops and the wonderfully friendly people.

My favourite place to find clothes for business and events is Betty Ann on Castle Street. My mother used to shop there when Betty owned it as it was just up the road from her own shop, The Birch Twig. I have always found exactly what I need there, with the added bonus of the lovely little shoe shop upstairs. It is such a personal, friendly service I really love going in, even if it’s just for a coffee and natter.


My favourite pub just has to be the Crossed Keys in Burbage. Since the age of 18, I have been going to this lovely little black and white village pub. I just love the atmosphere here, and I think my main reason for loving it so much is because I pulled the odd pint there in the 1970’s for  the landlady Hilda when she was busy.

For me, the place to eat is Softley’s in Market Bosworth. The food is exquisite and the service really attentive. An old school friend of mine started the business up too many years ago for me to remember, but even though it has changed hands, the standards haven’t dropped. I just love the cosiness. In Hinckley, it has to Rossinis for me and my family – this is where we take our grown up kids when they have a free night and are in need of a treat. I just love the Tournedos Rossini, and my husband loves the Gamberoni Zafferano. So many happy memories of both places over the years.

The Art Café in Hinckley is where I like to meet friends. The staff are very welcoming, its comfortable with interesting surroundings with a variety of art work on the walls, and best of all, they serve lovely food and coffee. I celebrated my 55th birthday here in the evening with family and friends and we had such a fabulous time.

Hollycroft Park – what a little gem of peace and space to walk the dogs, take the family and be entertained with musical events. My best memory of this park is when my children were small and there was a lot of snow – I think it was late 80s. We got togged up in hats, gloves, scarves and coats and went sledging on tea trays and black bin bags down the hill; it was truly magical and a memory I have always treasured.

Pic Credit: Hinckley Times

There are so many annual events in Hinckley that I love ago attend from the Carnival to St Georges Parade, switching on the Christmas lights to the Pancake Race – the list goes on! It’s a great little town, and even though it is changing, I still love it – its home.

Penny Price

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The Urban Guide to the Countryside - Leics & Rutland