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LVL Lashes: flat to on fleek

The treatment from Nouveau Lashes does to your lashes, what your Babyliss curling wand does to your hair.


I can’t keep up with all the new beauty treatments out there – it seems like every month there’s something new on the scene (I’m still getting my head around salt facials) but if there’s one thing that always piques my interest, it’s anything to do with lashes.

I’ve always battled with my natural lashes. It’s not that they’re short, they’re actually quite long (so I’ve been told) but years of curling them have left them slightly askew. I barely wear make up – if I’m lucky a little blush – but I do still like to curl my lashes as it transforms my entire face so I was keen to give them a little va va voom.

I’d heard a lot about LVL Lash Lift by Nouveau Lashes and I was tempted to try it because it curls your natural lashes without using any heat or harsh chemicals. With a big family wedding imminent, I booked an appointment at beauty and lash salon, Beautique, Loughborough.


Beautique is a small, stylish salon set over three floors in the city centre. Run by Clare Gleadell, the beauty space specialises in High Definition Brows (HD Brows), LVL Lashes and also offers a range of beauty treatments from manicures, pedicures and massages.

My treatment was booked in with Hannah who had gorgeous long, curly lashes which she has achieved thanks to the LVL Lash Lift. Seeing as LVL stands for length, volume and lift I was expecting the same results.

The treatment combines an eye lash perm and an eye lash tint treatment and enhances what you already have. The entire treatment lasts just over an hour so it’s best to get comfortable.

You have to do a patch test 48 hours before the treatment but instead of having to schlep to the salon twice in one week, Clare posted one out to me. Handy or what!

Back at the salon, the first step was done by applying shields around the eye area to protect the skin. Then my lashes were taped down so Hannah could see the natural lashes and prevent the glue from getting onto the eyelid. I’m not gonna lie, this felt seriously weird to begin with and you can’t look at your phone or people watch like when you’re getting your hair cut, but you quickly get used to it.

Hannah asked me if I wanted a subtle, medium or dramatic look – I went for the medium lift so she used a rod to measure my eyes and then placed it as close to the lash line as possible – it’s basically what holds the curl as the gel is applied. She then used a variety of balms and serums to straighten them from the root – ironically, it’s actually that ‘straightening’ that gives them the curl.

A bonding agent and volumising fix gel gave my lashes their shape and she finished off with a dye to emphasise the curl.

The entire experience was pain free but there’s a lot of waiting for the serums to work their magic (10-15 minutes between each procedure) and with your eyes covered and your lashes taped, I found it hard to stay still.


I was seriously impressed with the result. In just one hour my lashes went from limp to luscious.  Hannah had applied a tint to give them a shine and you can also buy the Lash and Brow conditioning serum to keep them looking luscious for even longer.

The after care is really simple to follow to; basically just don’t get them wet for the next 48 hours. You’re also not allowed to apply mascara for the first two days, but honestly you don’t even need it. I never actually bothered to apply mascara to them so I’ll never know if they could’ve look as amazing as Hannah’s did. The treatment is supposed to last six weeks and sure enough, by my sixth week, they had started to drop but a gentle eye lash curl worked wonders when I need to give hem a little lift.


Good for: Those obsessed with their lashes (like me) and those who aren’t keen to have the extensions put in plus, this treatments is totally low maintenance. Great to get done for a big event, part or special anniversary and you don’t need to fiddle with fake lashes either! Phew!

Not for: Those who want something a bit more permanent, those who can’t sit still, although I managed to do it. If you want a fuller effect, the LVL treatment is not for you as it just enhances what you have.

Cost: The LVL Lash treatment at Beautique costs £49 with a therapist and £55 with a senior therapist and if it can last up to six weeks, I think that’s money well spent.

Beautique, 55 Church Gate, Loughborough LE11 1UE. Tel: 01509 234080.

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