The Urban Guide to the Countryside


12 Apr 2017

Well hello there Mudsters! I have some major news for you. The Muddy Awards 2017 are coming to Leicestershire. Yes that’s right and it’s my job to shout it from the rooftops. So indulge me for a minute or two…

The awards are here to celebrate all that is local in Leicestershire. All those indie businesses in all their quirky, unmissable, glorious erm, glory – from food producers to destination pubs, fabulous theatres to fashion boutiques

This year will see the first ever awards in Leicestershire but they’ve been going for five years over in Bucks and Oxon and this year they’re running simultaneously across 18 counties. So grab those ear defenders because there’s going to be some serious buzz.

Anyone can nominate a business and entry is free so get your thinking caps on and pull up your socks and start to have a think about who should be up for an award.

Nominations open at Muddy Leics from midday, Weds 3 May, 2017. If you’re a business who’d like to get involved ask a friend to nominate you and you’re away.

Many of the 26 Muddy Awards 2017 categories are niche, deliberately included to help the cool, small indie businesses who don’t get a look in during bigger, more traditional awards, so *please-please-beg-weep-please* take time to scroll through them and vote in as many categories as you can. It could make all the difference to a brilliant local business.

Winners will be announced on Weds 14 June.  They will receive a unique Muddy Stilettos certificate, Awards window rosette and lots of help gaining coverage in regional and social media as well as celebratory drinks at an awards event TBC.

Please see below for the full list of categories.


Best… Art Gallery; Bar; Beauty Salon; Bookshop; Boutique Hotel; Café; Children’s Store; Complementary Therapy Centre; Day Spa; Deli/Farm Shop; Destination Pub; Family Attraction; Fitness Instructor; Florist; Local Food Producer; Gift Shop; Hair Salon; Interiors; Jewellery Store; Mens’ Store; Photographer; Restaurant; Theatre; Wine Shop; Women’s Store; Yoga/Pilates Studio

Muddy Stilettos, what’s that then?

Muddy Stilettos is the most influential lifestyle blog in the South of England. Started in 2012 by ex Independent and Red journalist Hero Brown to cover events and businesses in Bucks & Oxon, the blog has since expanded into a further 16 counties – Berkshire, Cambs, Cornwall, Devon, Glos, Hampshire, Herts, Kent, Leics, Northants, Norfolk, Somerset, Surrey, Sussex, Warwickshire and Wiltshire.

Muddy Stilettos is currently one of 8 Finalists in the Best Arts & Culture category of the UK National Blog Awards 2017.

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The Urban Guide to the Countryside -
Leicestershire Edition